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Fairmont Pacific Rim’s RawBar Becomes Vancouver’s First 100 Per Cent Ocean Wise™ Sushi Destination

Publish Date: 12-Mar-2014

Vancouver, BC Wednesday, March 12, 2014

The RawBar, tucked into the Lobby Lounge of Fairmont Pacific Rim, has been named the city’s first 100 per cent Ocean Wise sushi destination by the Vancouver Aquarium. Since The RawBar made its debut in 2013, it has been become renowned for its innovative presentation and quality of ingredients – a must-dine for the sushi-savvy.

 

“We applaud the commitment of partners such as Fairmont Pacific Rim’s RawBar, whose dedication is reflected by its totally comprehensive sustainable seafood menu,” says Teddie Geach, Vancouver Aquarium Ocean Wise’s account representative for Western Canada. “Partners such as Chef Darren Brown are making impactful changes to protect our oceans for future generations.”

 

Determined to make only responsible and sustainable seafood choices, Executive Chef Darren Brown and his team creatively source only the best of Ocean Wise-recommended seafood found locally and around the Pacific Rim. “Our relationships with local fishermen and our passion for sustainability made for a seamless transition," said Brown. "We believe our efforts will contribute to a healthier ocean, and ultimately ensure our children grow up enjoying the seafood that we do today.”

 

Sushi Chef, Takayuki (Taka) Omi, has spent a decade honing his skills, and leads the RawBar team that is passionate about the art of sushi-making and educating diners on the ongoing sustainable seafood practices, while providing an exceptional dining experience.

 

Open from lunch ‘til late, The RawBar features signature oishii items from the newly enhanced menu, bringing complete four-course lunches, donburi bowls, bento boxes and RawBar’s own sushi rolls to the table. The team also recommends 'Omakase' (chef’s choice) - a ‘surprise and delight’ element that enables the chefs to create a unique presentation which can include daily features, new items or foodie favourites.

 

Overfishing is the biggest issue facing our oceans today – one that warrants immediate action to ensure the future health of seafood stocks. The move by RawBar to go 100 per cent Ocean Wise is a significant milestone in the world of sushi connoisseurs. With its new menu, RawBar has stepped up to meet a gap in Vancouver’s progressive restaurant scene as the first sushi venue in the city to offer a completely Ocean Wise menu.

 

With 525 partners across Canada and growing, Vancouver Aquarium’s Ocean Wise program aims to educate consumers by working with retail, restaurant, and market partners to clearly highlight sustainable seafood options, marked with the Ocean Wise symbol. Working with committed partners such as the Fairmont Pacific Rim enables Ocean Wise to encourage consumer habits and choices that will help to preserve our oceans and seafood stocks – now and for future generations.
 
ABOUT OCEAN WISE™
Overfishing is the single biggest threat our oceans face today. Ocean Wise makes it easy for consumers to make sustainable seafood choices that ensure the health of our oceans for generations to come. The Ocean Wise symbol next to a seafood item is the Vancouver Aquarium’s assurance of an ocean-friendly seafood choice. www.oceanwise.ca
 
ABOUT FAIRMONT PACIFIC RIM
Fairmont Pacific Rim - luxury, naturally inspired - sophisticated and cosmopolitan but casual and contemporary. Rated #1 City Hotel in Canada by Travel + Leisure and Condé Nast Traveler's Gold List in 2013,this downtown Vancouver hotel combines the best of the Pacific Rim in its plan, décor, and eclectic culinary offerings that will take guests on a culinary journey around the world. Designed with five star standards and amenities, the hotel features a resort style Willow Stream spa, 377 guestrooms with lavish appointments including a variety of the most luxurious suites in the city, naturally inspired materials, comfortable furnishings and state-of-the-art technology. For more information visit fairmont.com/pacificrim.

 

For Media Inquiries please contact:

Kaylyn Storey 

Public Relations Manager

Fairmont Pacific Rim

T: 604-671-5384

E: Kaylyn.storey@fairmont.com