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BE.YOUR.BEST: A new wellbeing concept launches at Fairmont The Palm

Publish Date: 01-May-2017

Dubai Monday, May 01, 2017

Fairmont The Palm, the five star resort on the iconic Palm Jumeirah has revealed a new wellbeing concept entitled ‘Be. Your. Best’. Driven by General Manager Mark Sawkins, the comprehensive wellbeing approach has been implemented to support the growing wellness trend within the Middle East travel and tourism market. Aiming to inspire guests to transform themselves through an extensive wellbeing and active lifestyle program, the resort has applied a range of offerings available, all adhering to five key pillars – Fitness, Nutrition, Spa, Beauty and Mind. 
Sparking the decision to enforce the Be. Your. Best. concept is the growing interest from consumers in the resort’s spa and fitness offerings. In line with this, recent research from the Global Wellness Institute (GWI), a non-profit organization that brings together leaders and visionaries to positively impact and shape the future of the wellness industry, identified that the Middle East and North Africa (MENA) region is the second fastest-growing market in the world for spas and wellbeing after Sub-Saharan Africa. The research also points to the United Arab Emirates toppling wellness growth, more than doubling wellness-focused trips from 2012 to 2017 with an estimated 993,352 trips added and 17.9% annual growth.
 
Mark Sawkins, General Manager of Fairmont The Palm added; “In line with this cutting edge research and growth in the wellbeing sector, we have unveiled a comprehensive active wellness program unprecedented in the UAE focusing around five key pillars to support a ‘Be. Your. Best.’ concept. Fairmont The Palm fully supports health and wellbeing for our guests and colleagues alike, and we are proud to be bringing breakthrough experiences, specialized experts and the latest in international trends to the Middle East market – placing us firmly as innovators in the region.”
Providing the only holistic and integrated offering in the region that encompasses all aspects of healthy living and well-being, the  key pillars – Fitness, Nutrition, Spa, Beauty and Mind all lie at the core of  Fairmont The Palm’s drive to help guests be their best. The team have rolled out the first of many of these developments and over the next six months’ various additional lifestyle initiatives will be added to the offering to encourage a healthy body and mind, with further introductions in the area of movement and fitness.  A full-fledged 360 degree approach, the ‘Be. Your. Best.’ five pillars include:  
Fitness
Fitness innovations include the new PAVIGYM, (an interactive LED flooring system allowing guests to build a bespoke, individual circuit training style workout), plus Aquaspin™ (bikes submerged under water) and outdoor boot camps along the resorts beach and garden area with unrivaled views of the Dubai Marina skyline. These fitness offerings bring a brand-new experience to training and exercise. All classes can be enjoyed as a group or one-on-one, and are sure to make members sweat and smile while putting their bodies to the test. 
The property boasts a number of strategic partnerships with fitness and lifestyle brands, namely ‘Fairmont Fit, a global Fairmont program’ which provides guests with Reebok active wear in their rooms, personalized workouts and mapped runs within the local area. The property also extends these offerings to the local community through partnerships with GuavaPass and Privilee, allowing members exclusive access with a host of guest benefits.
To find out more on our Health Club activities, services and schedules, or call +971 4 457 3330 or email at palm.healthclub@fairmont.com
Nutrition
Fairmont The Palm is home to ‘The Chef’s Palette’ by Gaggenau; an immersive, interactive cooking experience for diners seeking to consciously create dishes with wellness in mind. A cooking studio equipped by top German quality cooking appliance brand Gaggenau,  The Chef’s Palette puts a unique spin on the dining experience, offering a collection sessions designed to be enjoyed in small groups with family and friends, for a special celebration, or as a corporate team-building activity. Certain cooking classes include; Little Chefs - Kids' Culinary Classes, offering children (from 10-14 years old) an exciting after-school program specifically designed to learn and practice essential cooking skills and explore healthy aspects of nutrition, in addition to Arabic cuisine classes and tailor made master classes. All classes come complete with an expert chef to demonstrate the cooking, as well as personalized aprons and chef hats. 
For reservations, please email palm.dining@fairmont.com or call +971 4 457 3457
Spa
A winner of multiple awards and accolades, namely Resort Spa of the Year, Middle East & Africa at the World Spa & Wellness Awards 2016 and 2017 in London, Willow Stream Spa at Fairmont The Palm reflects the energy of its tranquil surroundings with authentic spa experiences chosen with the utmost care and attention to detail. Offering a vast array of treatments for face, body, massage and hammam, there is a choice of indoor and outdoor spaces to unwind in or relax with friends, in addition to a thermal suite featuring ambient sound and lighting, large steam area, series of experiential showers, 13 treatment rooms, couples rooms and a traditional Moroccan hammam. Willow Stream Spa is known for its comprehensive wellness programs and staying one step ahead of the game with creative partnerships detailed within the Beauty pillar. 
For reservations, please call +971 4 457 3545 or email palm.willowstream@fairmont.com
Beauty 
At Willow Stream Spa, a choice of exceptional beauty products are available, including Kerstin Florian International, Shiffa Dubai and Dr Levy that represent a group of acclaimed brands that each deliver unique holistic benefits when used as part of therapies and rituals. The newest addition to the hotels comprehensive wellness approach is with leading London-based rejuvenation and anti-ageing aesthetic treatment pioneer, Dr. Rita Rakus, to bring three exclusive therapies at the Willow Stream Spa. Showcasing the latest non-invasive technologies in antiaging whilst using only the highest quality products, treatments include the BTL Exilis, a state-of-the-art radio frequency based system for skin tightening, body contouring and cellulite treatment (the first BTL Exilis machine in the region) a VISIA skin analysis system and HydraFacial that uses patented Vortex Fusion technology to detoxify, rejuvenate and protect the face through a four-step programme. In addition, ‘Beauty Spot’, the resorts salon offer guests the ideal location for hair styling and cuts, as well as beauty treatments such as manicures, pedicures and waxing. 
For reservations, please call +971 4 457 3545 or email palm.willowstream@fairmont.com
Mind
The last pillar, Mind, entails a dynamic wellness program focusing around wellbeing and holistic experiences. Fairmont The Palm offers the ideal setting for yoga sessions and with its 800 meters of beach area and stunning backdrop of the Dubai Marina skyline. A seasoned and passionate yoga guru with over 16 years’ experience, Kate Kowalski conducts the ever popular full moon yoga at the resort as well as weekly scheduled yoga classes. In addition, a new programme called ‘State of One’, combining treatments with meditative experiences has been added to its portfolio, offering physical exercise, guided relaxation, meditation and breathing techniques. Conceived and conceptualized by two passionate and dedicated devotees of Sadhguru Mata Amritandamayi Devi, known to the world as ‘AMMA’, Wissam Malaeb and Laura Kohlhase, State of One offers carefully studied combinations of specific Yogic practices with modern creative/drama exercises. 
For reservations, please call +971 4 457 3545 or email palm.willowstream@fairmont.com
 
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About Fairmont The Palm
Located on the Palm Jumeirah, the world’s largest man-made island shaped in the form of a palm tree, Fairmont The Palm is the perfect luxurious family resort in Dubai that offers 381 lavish rooms and suites with modern décor and Arabic touches overlooking the Arabian Gulf and the Dubai Skyline. A choice of dining experiences await the guests including the Brazilian restaurant “Frevo”, the Mediterranean seafood restaurant “Seagrill on 25° Restaurant & Lounge” and the international dining outlet “Flow Kitchen”. Fairmont The Palm presents a wide range of leisure and outdoor activities including four outdoor temperature-controlled swimming pools, 800-metres private white-sand beach and a full-service state-of-the-art health club with personal training and group exercise classes. Children between the age of 18 months and 15 years, will be entertained with fun and educational activities in the indoors “Fairmont Falcons Kids Club”. This hotel presents eight event areas ideally suited for social functions, corporate events and exclusive wedding parties.  Fairmont The Palm is only 25 minutes from the Dubai International Airport and close to the main shopping malls and local attractions in the city. 
For more information, please visit fairmont.com/palm-dubai 
About Fairmont
Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic and distinctive hotels in the world. This extraordinary collection includes The Plaza in New York, The Savoy in London, Fairmont Grand Del Mar, Dubai’s Fairmont The Palm, Fairmont Peace Hotel in Shanghai, Fairmont San Francisco and Fairmont Le Château Frontenac in Québec City. Fairmont is part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,600 of the finest private homes around the globe. For more information or reservations, please visit fairmont.com.  
Media enquiries and further information:
Jenna Saunders or Sumit Augustine
Fairmont The Palm 
+971 4 457 3582/3595
Jenna.saunders@fairmont.com / sumit.augustine@fairmont.com