Your browser does not support frames.

Sign up for email alerts

Join Our Email List

Fairmont's Green Partnership

Find out more on Fairmont’s award-winning environmental efforts, a pioneering program launched close to two decades ago that focuses on responsible tourism practices and sustainable hotel management. 

Learn more

Fairmont Community Relations

Long before CSR became a business buzzword, Fairmont Hotels & Resorts was operating in a socially and environmentally sustainable fashion

Learn more

Fairmont and BMW Kick Partnership Into High Gear

Publish Date : 03-Nov-2009
03, November, 2009

- Luxury Brands Partner to Offer New Chauffeured Car Service to Guests -

TORONTO, November 3, 2009 – Committed to providing anticipative service and a personalized luxury experience that its guests have come to know and expect, Fairmont Hotels & Resorts has expanded its partnership with BMW to offer members of the brand’s guest loyalty program, Fairmont President’s Club (FPC), complimentary access to BMW X5 xDrive 35d Sport Activity Vehicles during their stay. The new Advanced Diesel-powered hotel courtesy vehicles, available at Fairmont’s world-class hotels across Canada, will be on hand to transport guests around the destination in style. Guests may be chauffeured for a range of purposes including attending meetings outside the hotel, exploring the local destination and much more.

“Like Fairmont, BMW is a highly respected brand that is well known for its dynamic product offerings and steadfast dedication to service,” said Brian Richardson, Vice President, Brand Marketing for Fairmont Hotels & Resorts. “Consequently, we believe synergies exist on a number of levels and are excited to be working with BMW on this experiential marketing initiative. Furthermore, the addition of high performance luxury vehicles to our collection of amenity offerings enables us to extend the luxury experience outside of the hotel, while providing our most frequent guests with a benefit that will enhance their travel experience. ”

The BMW X5 xDrive 35d is equipped with an array of latest-generation EfficientDynamics diesel technology, and is amongst the most efficient and cleanest running BMW vehicles ever produced for the Canadian market. With an average fuel consumption of 9.3 L/100km, this Sport Activity Vehicle is the most fuel efficient in its class, and is fully compliant with Canadian emissions regulations for nitrogen oxides.  The variable twin turbo 3.0 litre inline six cylinder engine boasts an astounding 425 lb-ft of torque and 265 hp, while producing 25% less CO2 emissions than comparable gasoline powered engines. 

“Providing Fairmont with a fleet of efficient and dynamic BMW X5 Advanced Diesels represented an excellent opportunity to showcase our growing product line of Advanced Diesel and ActiveHybrid technology to a highly coveted group of luxury travelers from around the world,” said Marc Belcourt Brand Communications Manager BMW Group Canada.  “Being able to support Fairmont’s most loyal customers with luxury transportation, while introducing people to our most attractive products is an exciting and rewarding proposition. Placing our low emission, Advanced Diesel technology at luxury properties in city centres and pristine resort settings furthers our commitment to and encourages a more efficient and dynamic driving experience.”

Expanding on their relationship, Fairmont and BMW will also work closely on a number of exciting co-branded marketing opportunities and will extend special benefits and privileges to their respective network of frequent guests and loyal customers.  Earlier this year, Fairmont introduced a complimentary hotel bicycle service featuring BMW Cruise Bikes at select hotels across Canada.  The state-of-the-art bikes grant active and adventurous travellers the opportunity to tread lightly on the environment and explore the landscapes of Fairmont’s distinctive locales on a dynamic mode of transportation.

This thoughtful new benefit is reserved exclusively for members of Fairmont President’s Club.  Free to join, Fairmont President’s Club provides guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Personalized travel profiles afford members customized stay experiences, while in-hotel benefits include private check-in, complimentary room upgrades, adidas workout gear, free high-speed Internet access, and TaylorMade golf clubs at select locations. Guests can enrol at time of booking or online at