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Fairmont Hotels & Resorts Celebrates the Annual Grasse Rose Harvest with Le Labo

Le Labo Rose Harvest
Publish Date : 16-May-2016
New York 16, May, 2016

Select hotels install stunning lobby rose installations and launch new series of Scents & Senses packages

Fairmont Hotels & Resorts is celebrating the annual rose harvest in Grasse, France this spring with perfumery partner Le Labo Fragrances. The rose centifolia, which is the rarest rose in the world, is the primary ingredient in Fairmont’s signature amenity scent Le Labo Rose 31.

A select number of hotels created special rose inspired installations in lobbies from San Francisco to Dubai to give guests a glimpse into the magic of the harvest. Special packages will also be available at select hotels throughout the month of June that feature a behind-the-scenes perfumery experience.

“The partnership between Fairmont and Le Labo is rooted in the power to create genuine connections to places and people through scent,” said Alexandra Blum, vice president of public relations and partnerships, FRHI Hotels & Resorts. “Our spring perfumery packages and rose installations help bring this beautiful and compelling scent to life for guests in a new and interactive way.”

The olfactory sense is among the most powerful, deeply intertwined with feelings and emotions. More than any other, the sense of smell has been scientifically linked to memory, evoking emotion for things like a past experience, a recent destination, or even a favorite meal.

Scents & Senses packages start at $699 USD and are available at The Savoy, A Fairmont Managed Hotel in London, Fairmont San Francisco and The Plaza, A Fairmont Managed Hotel in New York. As part of the package, guests will gain exclusive after-hours access to one of Le Labo’s beautiful boutiques to see the art of scent creation firsthand. They will then work alongside a skilled fragrance lab technician to participle in mixing their own Rose 31 fragrance that features notes of rose absolute and rose essence, sharpened with spices, woods and musk.

"Our labs are like an entertainment park for the nose, and the perfume you bring home is a souvenir. In our Madison New York boutique for example, we have more than 600 ingredients, a first in the world and we are pleased to share this experience with Fairmont guests," said Fabrice Penot, co-founder of Le Labo.

These bespoke experiences also include elegant accommodations, transportation to and from the Le Labo lab, and a specially curated selection of Le Labo products, including the guest’s newly mixed Rose 31.

Lobby installations can be experienced at Fairmont The Palm in Dubai, Fairmont San Francisco and Fairmont Copley Plaza in Boston. Click here to view a time lapse of how the lobby rose garden installation was brought to life in Dubai.

As Fairmont’s signature amenities scent, Rose 31 adorns properties worldwide, connecting guests to the brand in the form of shampoo, conditioner, body lotion and shower gel.




About Fairmont
Fairmont Hotels & Resorts connects guests to the very best of its destinations, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic hotels in the world, including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Fairmont Le Château Frontenac in Québec City. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company that operates more than 130 hotels and branded residential properties under the Raffles, Fairmont and Swissôtel brands. For more information or reservations, please visit

About Le Labo
Founded in 2006, Le Labo Fragrances is a New York-based perfume house which has become iconic for its collection of hand-made perfumes and home scents available in a limited number of stores and labs around the world.


For further information contact:
Kaitlynn Furse
FRHI Hotels & Resorts